Facebook user engagement growth might be slowing down thanks to Snapchat


Snapchat could have something to do with Facebook slowdown

Facebook’s user engagement growth could slow down because of Snapchat and other fast-growing networks.

Americans will spend more than half of their social networking time on Facebook this year, but growth of user engagement with the platform is set to slow, a new report shows.

Of the 43 minutes a day U.S. adults spend on social media in 2016, 22 minutes will be spent on Facebook, according to eMarketer.

But by 2018, while U.S. adults will spend three more minutes a day on social networks, they will only give an extra minute of their time to Facebook.

Between 2013 and 2018, time spent on social networks as a whole will grow 5.9 percent, while time spent with Facebook will grow 5.3 percent

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