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Snapchat could have something to do with Facebook slowdown
Facebook’s user engagement growth could slow down because of Snapchat and other fast-growing networks.
Americans will spend more than half of their social networking time on Facebook this year, but growth of user engagement with the platform is set to slow, a new report shows.
Of the 43 minutes a day U.S. adults spend on social media in 2016, 22 minutes will be spent on Facebook, according to eMarketer.
But by 2018, while U.S. adults will spend three more minutes a day on social networks, they will only give an extra minute of their time to Facebook.
Between 2013 and 2018, time spent on social networks as a whole will grow 5.9 percent, while time spent with Facebook will grow 5.3 percent
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